In today’s media-centric culture, a company’s brand and reputation is one of the most important assets and should be protected the same way other more tangible assets are protected. Reputation and Brand Management is like insurance for your intangible assets. We search out the on-line hazards that may threaten or attack your reputation and take steps to ensure that your assets are guarded from harm. We monitor on-line trending, reviews, social media, and other outlets to uncover attempts to sabotage or place your reputation at risk, and offer solutions if the online perception is not in line with your goals.
Why invest in online reputation management?
- In a recent survey released jointly by the World Economic Forum and the Fleishman-Hillard public relations firm, three-fifths of chief executives said they believed corporate brand and reputation represented more than 40% of their company’s market capitalization.
- As a result, negative publicity, including misleading articles, inaccurate blog posts, or incorrect reviews can result in financial loss and emotional pain. If monitored and caught in time, there are mitigating actions that can be taken to reduce this risk.
Why Choose Esperto Organization, the #1Rated Reputation Brand Management Company?
- We actively monitor the search engines and remove negative content from top search engine result pages.
- We support all of our projects with partnered legal teams that are well versed in attacks on brands and reputation. We get content deleted.
- In addition, we supplement your branding and reputation with accurate information. A dedicated team creates reviews, articles, blogs, forums and more for your brand.
- We produce positive SEO and repopulate search engines with new fresh content, ensuring your reputation stays intact.
The challenges of removing negative content legally
- It can be possible to seek out and challenge negative content through the legal system, but it will be difficult and costly.
- Many of the avenues for posting are considered public forums and protected, in addition to often being anonymous.
- The better method is to have negative content disarmed through Search Engine Optimization
Removing Negative Content using SEO
- With Search Engine Optimization and Social Media Marketing we move pages down in search engine rankings to the second page or lower
- Link building will also be a major part of the campaign which may elevate your online properties ahead of any negative pages in major search engine results. We also build social media profiles on major social media sites and make them searchable.
- Active reputation monitoring includes providing up-to-date alerts of all activity around your brand name and monitoring of major social media outlets such as Twitter, Facebook, Yelp, and others. In addition, major blogs, forums, online directories are watched. Our tools allow us to find content indexed by major search engines.
- Our company has over 10 years experience in SEO and brand management.
- Each brand/ reputation management strategy is unique and we discuss all available options with our clients prior to initiation.
- If you are concerned about the information online about you personally or your business, you may be interested in discussing it confidentially with our management
- For further information about Reputation Management Services, contact Esperto Organization today using our inquiry form, or call us at 800-418-1491 and ask for our CEO, Timothy Hooker.