Social Media Marketing

Our Social Media Audits will help you understand the choices of communication channels available to you and will allow you to create a strategy based around the audience’s preferred network of communications.
Once you’ve got an idea of what you audience wants we can help you: We will Run User Testing and Focus Groups to develop the ideas with your audience
Build your online Network Map to identify the correct networks to target

Social Media Strategy

We begin with competitor and community focused marketplace analysis followed by discussions with you the client on any existing or previous social media activity. This helps deciding where a good place to start might be.
Combined with your business goals and target audience profiles, as well as marketplace discussion a social media strategy can be created.
We can handle the setup of profiles on relevant platforms, as well as moderation of spam and maintenance of the profiles.

Social Media Monitoring and Buzz Reporting

For social media monitoring (or buzz tracking as it’s also known) we’re not limited to using one tool and will give you an unbiased view of the right tool for your needs. We utilize multiple social media monitoring tools which allow us to present you with clean, accurate data.
We also help our clients use social media monitoring to identify online influencers. Influencers provide information and insights that are trusted and held in high regard. They are either sought out by their audience because of the messages they broadcast or because they can be heard above the chatter of the crowd. If engaged in the right way, influencers can help develop advocacy, spread word-of-mouth and drive sales.

Video Optimization, Distribution & Promotion

Big ROI returns with video marketing and we know what it takes to successfully produce, distribute, market, and optimize video.We educate our audience of readers on the best practices for effective online video marketing and we realize that not everyone is equipped with the proper resources to do it themselves.
We’ll use high-definition video production services, optimized video distribution (VSEO) services and targeted online video advertising to increase your brand visibility and sales using the power of online video marketing project.

Social Profile Creation

Full-service SEO clients can trust Esperto Organization to research numerous social networking sites when establishing social media profiles. In addition to the “Big 3” of social network profiles (Facebook, Twitter and LinkedIn), we also review smaller, niche players who appeal to your target audience. We will help you create and optimize these profiles so they are appealing to both the search engines and your audience.
In order to ensure branding Esperto Organization will develop several business messages of varying length to be used in different social profiles. We will also use different sized versions of your company’s logo, making it easier for your target audience to readily identify your brand.

Custom Blog Design and Installation

To get started with a custom designed blog? You need THREE things:
1). First, you’ll need a domain name – We’ll register that for you, if you don’t already have one.
2). Secondly, you’ll need hosting service for your blog. Our partners charges only $5 per month
for a robust hosting package.
3). Thirdly; pick from our library of Blog Themes. Easy as pie.

Reputation Management

Reputation management is essentially hiding and removing any negative information from the leading search engine results. One bad one can ruin a hundred good ones. To offset the bad postings we’ll create new websites, social media profiles, articles, blog posts, directory listings, press releases having positive and useful information.
When we create this network of content we optimize it so when people search for you, instead of seeing the websites that you don’t want them to see, they find the new content that you want them to see. This is achieved through a combination of well written content, SEO strategy, interlinking, social media, and consistent updates.

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