Visual analytics is the science of investigative reasoning using interactive visual interfaces. We begin by gathering and integrating data for our clients and then apply visualization techniques to mine the data for the elements that are useful for business development.
Data has texture and patterns that can reveal how and when information is being used, and how to apply strategies to ensure dollars are spent where they can have the most impact.
It’s not enough to just put your dreams on the web and hope they reach the right audience, at the right time, with the right response. We can capture, measure, analyze, and manage the data to amplify the capabilities of your on-line branding and messaging.
See the data that is driving your business in one beautiful dashboard, automate your digital marketing and power your content campaigns.
Data drives your success. If you can’t measure it; you can’t manage it.
Benefits of Analytics
When you have useful data, you have the power to create truly remarkable marketing campaigns. Nou can tackle your greatest business challenges with insight like never before.
You can make landing pages that keep people on your site – and convert. You can design promotions with knowledge of who your visitors are and where they come from. You can make decisions about your business based on actionable feedback.
All of this and more can be in the palm of your hand when you make the time for analytics.
What do you need analytic s for? The list is endless, but if you’re using any of the following tactics in your digital marketing strategy, analytic s are a must:
Search engine optimization (SEO) Pay-per-click marketing (PPC) Comparison shopping engines (CSE) Affiliate marketing Mobile marketing Online reputation management Link building Email marketing Social media optimization Ecommerce
If you have a website, you need analytics. Period.
Contact Esperto today about your analytics project and let us know how we can help.